You’ve probably heard along the way that Facebook is an excellent place to market your brand, product, or service. If you don’t know what that means, do not panic. This guide has the information you need to get started and become successful through Facebook marketing.
Talk with your fans often to get their feedback on your products. If they post items on your page, keep them in mind. Numerous successful businesses have benefited from marketing ideas learned from the public. Your fans are your customers, so always listen to them.
Be certain that your online content is linke from the Facebook page of your business. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Facebook Offers give you a way to promote yourself:

You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Hold a giveaway promotion to get more followers. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It will not cost you much money, but the communication opportunity with customers is invaluable.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers tend not to follow such pages unless they actually need the item. Spend your money on more targeted Facebook ads.
Respond to everything that is posted on your wall:
If somebody tries to engage with your company, you owe it to them to respond. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
If you’re trying to market on Facebook, you’re probably tryi to get more products sold than you’re currently sell. Set monthly sales goals for yourself. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If you don’t reach your goal, reevaluate what you are doing.
One way to make visitors get involve with your page is to hide some of your content from people that aren’t subscribe to your page. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Have your fans get involved with your various company or brand decisions. Subscribers love to feel a connection to the brands that they follow. These are the best minds to tap into for opinions. For example, if you blog, ask readers to suggest post topics.
Always make sure to allow comments on your Facebook pages:

Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
Run contests to get likes on your page. You can offer a discount as the prize or something that is free to the winner. This is a great way to get subscribers.
When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. There are tons of examples out there. A lot of times, people look for the best practices and ignore the worst ones. Take the time to check out ideas on the common mistakes as well.
use a tool for scheduling:
If you are not able to post timely updates on your Facebook page, Use it to release posts at times that your followers will be checking your page. You may need to try several different schedulers to find one that offers the features you desire.
Ask your subscribers to share your content with their friends. Provide incentives like discounts or freebies for sharing content. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.
Your posts should vary while staying on topic:
You need to match all of your content to the goals of your brand, but versatility in your approach is key. Figure out various ways to engage the fans that are reading through your content. You can always ask your customers to post their thoughts and photos.
Facebook marketing is similar to many other methods of marketing in that you should always know who your target audience is. Focusing your marketing efforts on your target audience can really pay off with increased sales.
Facebook can help your promote your products and build list of friends. You can offer promotions or coupons to new fans or those who’ve been faithful customers, or both. If you are only providing incentives to new clients, you will quickly lose the trust of your old ones.
Use a Facebook plug-in on your website. It shouldn’t be that hard to do if you research it a little. It links to your Facebook, allows for a Like right from your site and even summarizes your recent posts.
Put some real monthly targets :

In place to measure the success of your Facebook marketing efforts. This can be an avenue to expose your product to the business world. If you don’t meet the goals you have set, try using more useful strategies for the social media plan.
You should think of the contests you hold as more about engaging your current fans more than just getting new ones. The subscribers you gain, thanks to a contest, might not remain interested in your campaign for very long. They just want to win something. Use it to reward loyal customers.
Since looking at the article above, you should see that you don’t have to fear Facebook marketing. Get your Facebook up to date with the tips you’ve just read. The sooner you get started, the quicker you can gain attention. Now is the time to get going.